In my Print and Production 2 class, I was assigned the task of creating a logo and packaging for a pizza company marketed towards computer programmers. This was a fun one.
I spun ye ol’ hyper text transfer protocol(http) straight into the name.
The packaging was kept calm enough to be marketable to everyone, but the binary code gives the computer scientist enough of an understanding that this pizza is really meant for him and the cool kids.
Process work for the logo creation. Lots of options were considered during the design process.