Also known as brainstorm. Now that we have our problem defined, we spit out ideas onto paper. We’re still working in low-fidelity, so don’t be shy; some of our ideas stunk, but we only knew they stunk because we threw them out there. It is important to be thorough in this stage and think outside the box. Every team member must participate, because we need ideas from all backgrounds. Our solution was a handbook. In hindsight, we should have spent more time in this stage, because a handbook is just the sort of thing we were trying to move away from. Don’t be afraid to spend a lot of time throwing up ideas.